Michael Ross has lead the marketing efforts of some of the most successful brands in their category and has a strong record of developing and implementing brand strategies that result in long-term brand equity and revenue.  Michael helmed the launch of John Varvatos Eyewear, the market introductions of Jones New York and Lucky Brand Eyewear, as well as brand management for Converse and Barbie Eyewear...  Formally with REM Eyewear, the company’s portfolio rapidly expanded and added four “A” brands to its roster under his marketing leadership.

Michael Ross is a "salesman's marketing guy" possessing a keen understanding of the sales environment and the needs of a sales force. He can create the most effective way to support, communicate and promote a brand within the specific distribution or sales channel.

Having started his career with Saatchi & Saatchi/Cochrane Chase & Livingston, Mr. Ross offers a broad arsenal of best practices from many business categories and disciplines - and has the ability to manage the internal and external teams needed to make them all work as one. He played an instrumental role in entertainment advertising with clients that included DIRECTV, AMC, Seinfeld (Columbia TriStar Distribution) and BH90210.

Ross is also on the Board of Directors of The Willie Ross Foundation, a nonprofit program residential and day program for developmentally disabled adults with autism.  The Foundation is the only program serving this population in the greater Los Angeles area.